SERVICES / DIGITAL ADVERTISING
Reach with purpose. Results you can measure.
I help individuals, startups and growing businesses connect with the audiences that matter through planned digital campaigns.
Book a coffee with HerbertWHAT WE CAN WORK ON
From idea to impact.
Campaign strategy
Set clear goals, choose the right platforms and plan around your audience.
Creative & targeting
Build messages and visuals that fit your offer, then test the right audience segments.
Optimization & reporting
Review performance, refine spend and see what your campaigns are delivering.
THE DETAILS
What’s included.
A good campaign is built on a clear goal, useful creative and the willingness to keep learning.
- Facebook & Instagram
- Google Ads
- TikTok, X & LinkedIn
- Audience targeting
- Creative testing
- Performance reports
CHANNELS & MEASUREMENT
Advertising with a clear purpose.
Google Ads
Connect search campaign planning, relevant terms and ad copy to a suitable landing page. Agree the objective, budget and enquiry measurement before the campaign goes live.
Meta Ads and paid social
Plan Facebook and Instagram campaigns around your audience and offer. Test suitable creative and review performance to inform changes to the campaign.
Tracking, analytics and reporting
Agree what counts as an enquiry, booking or sale, then scope analytics and conversion tracking around the systems available. Review outcomes alongside spend so reports support practical decisions. Advertising spend and management fees are identified separately in the proposal.
Connect paid activity to a stronger website, a helpful chatbot or practical digital marketing training.